A few recent high profile trademark disputes making the news have brought to light again the importance of protecting your business’ trademarks and other IP. Specifically, these stories highlight the need to register your trademarks and draft carefully negotiated terms in any licensing agreements your business enters into.
Tully’s May Lose Right to Use of “Tully’s”
The Seattle Times reported that Keurig Green Mountain has sued Global Baristas, the Seattle investor group that bought Tully’s and saved it from bankruptcy, to prevent Tully’s from using the trademark “Tully’s” in its name. Keurig is arguing that Global Baristas has violated its licensing agreements by selling coffee from another local firm (Dillanos) without Keurig’s permission. Keurig claims that Tully’s owes Keurig $469,000.
In a statement last month,…